How Diagnostic Centres Can Brand Digital Radiology Reports
Letterhead branding on digital reports — and what it takes to carry that branding through to patient-facing WhatsApp sharing.
A diagnostic report is often the only physical (or digital) artifact a patient takes away from an imaging visit. For centers that have invested in a recognizable identity — a logo, a letterhead, a particular look — a generic, unbranded PDF undercuts that identity right at the moment it matters most.
Letterhead, configured once
BharatPACS lets centers configure their own letterhead elements — a header and a footer — so reports carry the center's branding rather than a generic template. This is set up once at the center level and then applied automatically to reports going forward.
Branding that follows the report to patients
Where a center has its WhatsApp API workflow configured, reports shared with patients through that workflow can carry the same letterhead branding. That matters because WhatsApp has become one of the most common ways patients actually receive their reports — if the branding only applies to printed copies, most patients never see it. It's worth being clear that this WhatsApp sharing depends on the center's own WhatsApp API being configured; it isn't something that works automatically without that setup.
Why this is more than cosmetic
Consistent branding across print, digital download and WhatsApp delivery reinforces that the report came from a specific, trusted diagnostic center — not from an anonymous piece of software. For centers competing on reputation and referrals, that consistency is a small detail with an outsized effect on how professional the patient experience feels.
Setting up letterhead branding is a one-time configuration step, but it shapes every report a center sends out after that.